THE RAW FUTURE
This was an 3-week footwear project working with industry experts and leadership from VANS.
To create a new direction to attract new customers and keep heritage from VANS is the design statement. Three-week design process included Design Brief, Market Research, Time Management, Design Sketching, Problem Solving, Terminologies.
Jessica’s favorite sport is snowboarding. It is the way she connect with herself before she inspired by fashion. Now she is a fashion illustrator, specializing in create active wear for women.
Jessica lives in New York and takes subway everyday. This involve a lot of walking that she need a comfortable shoe to allow her shuttle back and forth.
It is a lifestyle shoes that can provide Jessica daily needs and also connect herself with her passion, both fashion and snowboarding.